What information do you like to pick up before starting an online organizing project?
February 3, 2010 - 10:02pm — Marty
I started to think about all the campaign meetings and discussions I have been in over the years. Groups are great and they share lots of data including proposals, plans, budgets, etc. However, I am usually very hungry to sit down with the campaign team to talk about the vision and where things are going. What am I looking for during these meetings? Why does most the literature and information in proposals not give online organizers enough to chew on? What do I really want before I can sit down and develop the best advocacy network strategy for a group or client? These are not in order. Here is a list of things I like to get my head around before I get into thinking about the online strategy. Most of these are obvious but some are driven by what makes a network function. What is the campaign trying to do? What is success? How do the policy team/ campaign team think it will be done? Who is the target audience? Who are the influencers that the online strategy must engage to succeed? What services would be most valuable to them in their own work? Where are the turf wars...
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- First posted at Network-Centric Advocacy

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